The maker of Zest, VO5, White Rain, Coast and Rave products is helping the non-profit poverty relief organization, Family-to-Family.

The brands are donating – for the second time – soap, shampoo, conditioner and body wash products to 20 organizations identified by Family-to-Family’s Shower To The People Program. These organizations serve impoverished American families. The product donation will be enough for more than one million showers.

Family-to-Family is working with select Boys & Girls Clubs, public schools, social service agencies and food pantries to distribute the products.

James Daniels, CEO of High Ridge Brands, said:

“High Ridge Brands is dedicated to helping families in need across the country. We take pride in having the opportunity to provide those less fortunate with a fresh start in the morning. High Ridge Brands is proud to support Family-to-Family for the second year in a row. Their ‘Shower To The People’ program has the ability to reach our country’s poorest neighborhoods, and helps provide these families with the most essential and high quality hygiene products.”

The 1 million+ showers-worth of products will be delivered to the 20 recipient sites beginning Monday June 30, 2014.